1 August 2025 to 31 July 2027

Governing Board of HeritageSG for National Heritage Board

I am privileged to serve on the Governing Board of HeritageSG, a forward-facing initiative under the National Heritage Board. My role focuses on strengthening the organisation’s brand narrative, enhancing public relations strategies, and deepening community engagement across Singapore’s evolving heritage landscape. Drawing from my experience in brand building, strategic communications, and digital outreach through Genie Pro and Nimble Marketing Consultancy, I contribute to amplifying HeritageSG’s visibility, cultivating meaningful partnerships, and ensuring our heritage remains vibrant, accessible, and relevant to future generations.

15 August 2025 to 14 August 2028

Marketing & Communications Lead, Mosque Management Board (Masjid Wak Tanjong, 2025–2028)

I am honoured to serve on the Mosque Management Board (MMB) of Masjid Wak Tanjong for the 2025–2028 term, with a dedicated portfolio in marketing and communications. This amanah comes with a deep sense of responsibility—to uphold the values of the mosque while strengthening its connection with the wider community.

In this role, I lead the strategic direction of the mosque’s public communications, overseeing branding, outreach, and digital engagement. My focus is to enhance the visibility of Masjid Wak Tanjong’s religious, educational, and community initiatives through thoughtful content, storytelling, and media strategy. By aligning communication efforts with the mosque’s core mission, I aim to create more meaningful touchpoints with our jama’ah—especially the younger generation—ensuring that our programmes are not only visible, but deeply relevant and spiritually enriching.

Drawing on my professional background in brand strategy and PR, I support the MMB’s efforts in organising campaigns, events, and awareness drives that reflect the mosque’s heritage, values, and evolving role in society. Whether through traditional channels or digital platforms, I believe in building trust and resonance with every message we share.