Ventures
A body of work, built over time.
01
SK Global Commerce
Founding Director · 2022–Present
Property investment, rental operations, asset management and commercial opportunities.
Explore SK Global →Where I learned that property is an operating business before it is an asset class — tenants, maintenance, financing and the slow work of keeping a portfolio healthy.
- Property investment
- Rental operations
- Asset management
02
Genie Pro
Founding Director · 2023–Present
A virtual executive deployment and business support platform helping companies access flexible operational talent and execution support.
Explore Genie Pro →Built from a simple observation — most founders do not need more advice, they need capable people who quietly get things done.
- Executive support
- Operations
- Remote teams
03
Nimble Marketing Consultancy
Founder / Managing Director · 2016–Present
A marketing and brand consultancy built around strategy, digital growth, campaigns, positioning and commercial problem-solving.
Explore Nimble Marketing Consultancy →A consultancy built around clear thinking: helping founders and teams decide what they stand for, and then saying it well.
- Brand positioning
- Marketing strategy
- Growth
Board · Community · Regional
Leadership & Service
Work that extends beyond my own companies — serving institutions, communities and the region.
HeritageSG / National Heritage Board
Governing Board Member · 2025–2027
Serving on the Governing Board of HeritageSG, contributing experience in brand strategy, public communications, partnerships and community engagement.
Visit HeritageSG →Masjid Wak Tanjong
Mosque Management Board — Marketing & Communications · 2025–2028
Supporting the mosque's strategic communications, branding, outreach and digital engagement, with a focus on strengthening connection with the wider community and younger jama'ah.
Visit Wak Tanjong →Support Muslim Business Forum
ASEAN Ambassador
Representing SMBF across Southeast Asia and supporting regional business collaboration, Muslim-led enterprise, trade initiatives, investor delegations and ecosystem partnerships.
Visit Support Muslim Business Forum →Community & Impact
Building beyond business.
Not everything I build is commercial. Some of the work closest to me is rooted in service, community and the belief that useful work should extend beyond ourselves.
Project Sabeel
Founder
A community and humanitarian initiative rooted in food aid, community support and values-driven giving — serving Muslim community initiatives with a longer-term ambition to build sustainable social impact.
Visit Project Sabeel →SG Mosque Finder
Founder / Builder
A web app I built to help the community find mosques, musollahs and prayer spaces across Singapore — search by name, area, building or postal code, explore the map and get directions in seconds.
Visit SG Mosque Finder →